Game of Thrones Beer

In a case of two awesome things coming together to make something twice as awesome, HBO has announced that they are partnering with a craft brewery in the US to create beers inspired by Game of Thrones. The first beer, Iron Throne Blonde Ale, will launch the day of the season three premiere and three more beers will follow sometime after. Check out the press release below.

HBO Global Licensing is constantly raising the bar on brand extensions for their hit shows, and they’re showing their creativity once again through a new partnership with Brewery Ommegang to release a series of themed beers based on the critically-acclaimed drama, Game of Thrones.

Unlike previous efforts by brewers, which were typically executed as ‘brewed under license’ arrangements or straightforward product placement pushes, the collaboration between Ommegang and HBO is focused on developing truly unique beers that directly tie into themes, characters and nuances of the series of the medieval-like fantasy realm of Westeros and surrounding kingdoms.

The inaugural beer, Iron Throne Blonde Ale, will launch nationally timed to the season 3 premiere of the show on March 31st. It will be available on draft and in 750ml bottles for the suggested retail price of $8.50 per bottle beginning mid to late March. This will be followed by the launch of another Game of Thrones-inspired beer in the Fall and two additional beers in subsequent seasons.

Ommegang beers, which are created by Brewmaster Phil Leinhart, have gained a national following by connoisseurs of fine beer and are distributed in 45 states and internationally. The Belgian-style brewery is located on a 136-acre farmstead in Cooperstown, New York.

Comments

  1. Dan says:

    Hoping for an Ironborn I.P.A.

  2. luxurywagon says:

    $8.50 a bottle? it better be 8.5%. yeah I understand a company no one has ever heard of needs to make money for future endeavors, possibly just to break even to make enough of it, but they are treating it like a collectors item. they should treat it like normal. people will buy it no matter what.. people who don’t even drink will buy it….people will want to drink this while watching. they need to cater to that idea.

  3. Lori says:

    I think it’s a wonderful idea as this show (and I hate to just call it a “show” because it is so much more) lends itself to this idea. I agree that $8.50/bottle is too expensive. You’re going to make your money back people-really! I guess it really depends on if you’re doing this for your loyal fans or if you’re just trying to fill (and overfill) your wallets.

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